Privacy Policy

Last Updated: April 2, 2026

Scope of This Privacy Policy

This Privacy Policy explains how I-69 Trailer Center ("I-69 Trailer Center," "we," "us," or "our") collects, uses, shares, and protects information when you visit or use our website, contact us, request information, submit a lead form, apply for financing, schedule service, sign up for text messages, or otherwise interact with us online or offline.

This Privacy Policy applies to information collected through the I-69 Trailer Center website and related communications. It does not apply to third-party websites, tools, or services that may be linked from our website or operated independently by financing providers, payment processors, manufacturers, or other third parties.

Information We Collect

We may collect information you provide directly to us, information collected automatically when you use our website, and information we receive in connection with dealership operations.

Information you provide to us may include:

• your name
• email address
• phone number
• mailing address
• vehicle or trailer interests
• financing or credit-related information you choose to submit through a financing application or third-party finance tool
• service, parts, rental, or quote request details
• communications you send to us by phone, email, web forms, chat, or text message

Information collected automatically may include:

• IP address
• browser type and version
• device type and operating system
• pages viewed, links clicked, and time spent on the site
• referring website or campaign information
• approximate location derived from IP address
• cookie, pixel, or similar tracking data used for analytics, site performance, advertising, or user experience improvements

We may also maintain records of transactions, inventory inquiries, service history, rental requests, and other dealership interactions to support customer service, operations, compliance, and recordkeeping.

How We Use Information

We may use personal information for the following business purposes:

• to respond to your inquiries and provide requested information
• to help you locate, reserve, purchase, finance, rent, service, or sell trailers, parts, or related products and services
• to communicate with you about quotes, inventory availability, appointments, service updates, financing, or other requested matters
• to send transactional or relationship messages by email or SMS
• to send marketing or promotional communications where permitted by law
• to improve our website, inventory presentation, customer experience, marketing performance, and dealership operations
• to maintain security, detect fraud, troubleshoot issues, and protect our rights and property
• to comply with legal, regulatory, contractual, accounting, or insurance requirements

SMS and Text Messaging

If you opt in to receive text messages from us, we may use your phone number and related contact details to send you messages about your inquiry, appointment, order, service update, financing follow-up, or other dealership-related communications.

Message frequency may vary. Message and data rates may apply. Consent to receive text messages is not a condition of purchase. You may opt out of marketing or non-essential text messages at any time by replying STOP to a message or by contacting us using the information listed below. For help, you may reply HELP where available or contact us directly.

We may use service providers to help deliver text messages and maintain communication records. Those providers may process your information on our behalf subject to contractual confidentiality and data protection obligations.

Cookies, Analytics, and Advertising Technologies

Our website may use cookies, pixels, tags, session replay tools, and similar technologies to remember preferences, understand website traffic, improve performance, measure campaign effectiveness, and support advertising or remarketing.

You can manage certain cookie settings through your browser controls. Blocking some cookies may affect website functionality. Where required by applicable law, we will rely on your consent before using certain non-essential cookies or similar technologies.

When We Share Information

We do not sell your personal information for money. We may share information as reasonably necessary in the following circumstances:

• with website hosting, CRM, analytics, marketing, text messaging, financing, payment, or other service providers that help us operate our business
• with lenders, finance companies, insurers, manufacturers, warranty administrators, title or registration vendors, or other partners when needed to complete a transaction or service you request
• within our affiliated companies where appropriate for customer support, administration, reporting, or operational purposes
• in connection with a merger, acquisition, financing, asset sale, or similar business transaction
• when required by law, subpoena, court order, governmental request, or to protect rights, safety, property, or investigate fraud or misuse

We may also share aggregated or de-identified information that does not identify you personally.

Your Choices and Privacy Rights

You may choose not to provide certain personal information, but doing so may limit your ability to use some website features or request certain services.

Depending on where you live, you may have rights under applicable privacy laws, which can include the right to:

• request access to certain personal information we maintain about you
• request correction of inaccurate information
• request deletion of certain information, subject to legal exceptions
• opt out of certain marketing communications
• limit or object to certain uses of personal information where provided by law

You can opt out of promotional emails by using the unsubscribe link in the email. You can opt out of text messages as described above. To make a privacy-related request, contact us using the contact information below. We may need to verify your identity before completing certain requests.

Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business and transaction records, resolve disputes, enforce agreements, and comply with legal or regulatory obligations.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without appropriate consent. If you believe a child has provided personal information to us, please contact us so we can review and address the matter.

Third-Party Websites and Services

Our website may link to third-party websites, tools, financing portals, maps, social media platforms, or vendor services. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing information to them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we do, we will revise the "Last Updated" date at the top of this page. Your continued use of the website after a revised Privacy Policy is posted indicates your acceptance of the updated policy, to the extent permitted by law.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, please contact:

I-69 Trailer Center
2 Novae Parkway
Markle, IN 46770
Phone: (260) 758-9800
Email: sales@i69trailercenter.com